Why consider pay per click advertising?

Pay per click advertising is the fastest and most measurable form of advertising currently available. For many businesses it is also the most cost effective form of advertising available. Contact Endless Web Design for help or advice in managing your pay per click advertising campaigns.

What is Pay per click advertising?

Pay per click advertising (or PPC advertising) refers to placing advertisement on webpages but only being charged when the ad is clicked on and visitors are directed to your website. This means that if no one clicks on your ad you are not charged. The most widespread pay per click advertising system is Google AdWords

The opposite to pay per click advertising is pay per impression or page view. This is typical of banner advertising and you for your ad to be shown on the webpage, regardless of whether anyone reads your ad or clicks on through to your website.

Benefits of pay per click advertising.

Pay per click advertising is one of the most effective forms of advertising because

• Pay per click advertising is Immediate or very fast to implement
• Pay per click advertising is Measurable
• Pay per click advertising is Cost Effective
• Pay per click advertising is for Businesses of all size

More detailed information on the benefits of pay per click advertising is found on our webpage about the cost effectiveness of pay per click advertising. But we believe the greatest benefit in in the fast response time and flexibility of pay per click advertising.

Using an agency such as Endless Web Design to help with your pay per click advertising gives other benefits. Our pay per click managers are all selected for their ability to analyse data rather than simply following an advertising setup and management procedure. As part of our pay per click advertising service we frequently give other advice regarding the website or other forms of Internet marketing. This can provide huge benefits - one quick example being suggesting a client changed the order of two paragraphs of text. As a results their sales rose by 30% for very little cost. This is all possible when skilled data and marketing analysts are managing the pay per click advertising campaigns.

Using a pay per click advertising agency

Successful businesses quickly learn to outsource parts of their work which require specialist skill and for which an external agency can provide a better level of service. Pay per click advertising is frequently outsourced to specialist Internet Marketing companies or online advertising agencies, and when the right company is chosen this is very effective.

A pay per click advertising agency should be able to provide the up to date knowledge, the skill and expertise to manage your advertising budget more effectively. We still expect to see improvements of at least 40% when we start managing a client's pay per click advertising campaigns. This does require skilled staff who have many years experience managing pay per click campaigns in a variety of different online markets.

Pay per click advertising costs

Contact us for a realistic quotation as there are many different factors that influence the cost of a pay per click advertising service. We offer significant discounts to existing clients of website design or natural search engine optimization services. We are happy to charge using a variety of different methods for pay per click advertising, but our preferred method is a monthly fee based upon the target market segment and the clients' existing website.

We think that this is the best option for pricing a pay per click advertising service. This allows us, as the Internet Advertising company, the scope of reducing your pay per click advertising spend or decreasing the number of target keywords (which is often beneficial) without affecting our profit.

The exact price that Endless Web Design charges for pay per click advertising services depend upon:

• Your Target market - some markets are more straightforward, less competitive or more static than others, so we can charge a lower monthly cost. Rapidly evolving markets offer excellent opportunities to exploit new niche markets (at relatively low cost with a high return on investment) before competitors follow suit. We do not always rely on standard industry tools for advertising analysis (these are great for just matching your competitors but not for doing better than them) but try to use different analysis methods to allow our clients to exploit new market trends more quickly than competitors.
• Website design - some websites are more search engine friendly than others. Advertising via pay per click works much better and produces a higher ROI for websites that are accessible, search engine friendly and actually contain some interesting readable content. The website must be easy to navigate with a clear path from entry point to the desired outcome.
• Website content - some websites have content that certain pay per click providers consider poor quality, and this can adversely affect your pay per click advertising campaigns. Rules on this change rapidly and this requires a pay per click advertising managers who keep up to date with changes in pay per click provider policies.
• Other Internet marketing services offered - many of the tasks that should be performed by a professional pay per click advertising service are identical or have significant overlap with website design, website redesign, website maintenance, search engine optimisation and natural search engine optimisation services. Significant reductions (over 50%) in cost of pay per click advertising services can be offered if we provide others services (such a SEO and ongoing website maintenance) as well.

Looking for help with your pay per click advertising?

Endless Web Design has extensive experience in providing managed pay per click advertising for both B2B and B2C type markets on all the PPC Search Engines. We also provide natural search engine optimisation services and often offer a combination of services where we gradually decrease PPC spend as the client website gains top rankings. Find out more about our PPC management experience and company history in managing PPC campaigns, and information on our typical PPC clients.

Contact us for a realistic assessment of the benefits of PPC (pay per click) advertising for your business. We only use qualified Google AdWords Professionals to handle client budgets.